OnTheWayUp is a creator brand and community for entrepreneurs, offering inspiring podcasts and video series that dive into the real-world process of building successful businesses.
(01)
Business
Overview
A community and creator brand dedicated to empowering entrepreneurs through inspiring content and real-world business insights.
OnTheWayUp is a dynamic community and creator brand designed for business builders and entrepreneurs. Created by Yannic Vollmer, the brand features a weekly podcast available on YouTube, Spotify, and Apple Podcasts, alongside a spin-off content series called “The Way Up Diary.” This ongoing video series, shared across Yannic Vollmer’s personal social media channels, offers an authentic look into the process of building businesses, providing valuable insights and inspiration. The podcast dives deep into the success stories of entrepreneurs, giving them a platform to share their journeys and inspire others to follow their path.
Details
BIG FIVE Membership
Bushwillow
Type
Creator Brand
Category
Social Media
Services
Full Brand and Business Model
(02)
The Process
Crafting a multi-platform content brand that educates, inspires, and monetizes through strategic distribution and engagement.
The BIG FIVE GROUP was instrumental in building OnTheWayUp from the ground up, developing the brand’s identity and crafting a comprehensive content creation and distribution strategy. We ensured that the content was tailored for multiple platforms, from YouTube and podcasts to social media. Additionally, we developed an online hub featuring paid content offerings, such as a premium newsletter, to monetize the attention generated across these channels. This strategic approach allowed the brand to not only grow its audience but also create sustainable revenue streams from its content.
(03)
The Results
A highly engaging and authentic brand that educates, inspires, and entertains, setting a new standard for content-driven brand building.
OnTheWayUp has successfully established itself as a go-to resource for entrepreneurs seeking inspiration and practical advice. The brand’s content strategy, which combines educational value with entertaining delivery, has resonated deeply with its target audience. The BIG FIVE GROUP’s efforts have resulted in a beautifully executed brand that not only attracts attention but also converts it into revenue through premium content offerings. This project exemplifies the future of brand building, where valuable content and strategic monetization go hand in hand.
Numbers
Launch Date
September 2024
Channels
YT, IG, TT, LI, FB
Goal
1 M Members
Discover more
